JIDA Museum Selection vol.19

インスタックス スクエア エスキューテン

Product インスタックス スクエア エスキューテン
instax SQUARE SQ10
Model number
Manufacturer 富士フイルム株式会社
FUJIFILM Corporation 先駆性 Pioneer spirit
Designer 酒井 真之 / 藤野 リナ
SAKAI Masayuki / FUJINO Rina
Pioneer spirit
Social performance
Technology innovation
生活領域/Living areas
事業領域/Business areas
公共領域/Public areas

Instax“チェキ”史上初のスクエアフイルム採用し、デジタルイメージセンサーと画像処理技術を搭載した革新的なインスタントカメラとして、人々に強く印象が残り愛着を持って使っていただけるような、アイコニックなデザインを生み出したいという思いで開発した。チェキらしさ(持っていて楽しい外観・直観的で簡単に使える操作性)を継承/進化させながら、撮影前でも後でも可能な画像加工編集や分割プリント等、新たな撮影/プリント体験を可能にすることで、より多くの方々にインスタント写真を楽しんでいただきたいという思いでデザインした。(解説/酒井真之)2017年5月発売 ¥29,500(税抜き)



Instax SQUARE SQ10 is the  rst square-format instant camera in Instax’s history. It is developed with an innovative digital-image-sensor and image-editing tech- nology. We developed this camera with the desire to design an iconic camera that will be used with passion and make a strong impression upon many users. The camera both inherits and improves upon the legacy of Instax, looking stylish in the hand while providing the user with intuitive photographic technology, The camera has a new function that allows users to edit images before or after taking the photos, as well as allowing them to be printed. The aim of the camera’s de- sign is to inspire the love of photography in as many people as possible. (Desc- ription / SAKAI Masayuki) Launch Year / 2017

The design takes the iconic camera and emphasizes only the lens, giving us the impression that this camera cannot only be easily used by hobby photographers, but also by professionals. This model is an improvement upon the previous Instax, as it introduces a new image-editing function. Also, the square-format is a cha- racteristic that will for sure make the camera especially appealing to SNS-users. You can see from its camera-case and photo album how carefully it has been de- signed in total, which could inspire a great devotion for this product. (Selection Committee / MATSUMOTO Hiroko)