JIDA Museum Selection vol.23

instax mini LiPlay

Product instax mini LiPlay
instax mini LiPlay
Model number
Manufacturer 富士フイルム株式会社
FUJIFILM Corporation
Designer 齊藤 大
Pioneer spirit
Social performance
Technology innovation
生活領域/Living areas
事業領域/Business areas
公共領域/Public areas

(解説/富士フイルム株式会社デザインセンター 齊藤 大)
2019年6月発売 オープン価格


(審査委員/中井 英理)


Our instax has a wide range of products, from cameras to printers for smartphones, and has been entertaining users who enjoy instant photographs. ‘instax mini LiPlay’ has three appealing features: the smallest and lightest body in the history of instax with sleek and simple design; a new way of printing that expands the possibility by combining sound and photograph (‘Sound Mode’); and three variations with different colors and textures. The product is aimed at the main target, women aged 25-35, as well as new users who have never obtained an instant camera but have considered it, by offering new experiences of photo-shooting and printing.
(Description / SAITO Taiki, Design Center, FUJIFILM Corporation) Launch Year / 2019


The print function linked with smartphones that appeal to Gen-Zers, and the sound-capturing function using printed QR codes, are all packed into its compact and round-shaped body. It expresses its identity as a .agship model of a ‘high-end instant camera’ for a long-established brand, tracing the descent of Cheki instant cameras. Its simple form ampli.es the unique surface texture and careful selection of color, material, and .nish, emphasizing the innovative quality of this product.
(Selection Committee / NAKAI Eri)