JIDA Museum Selection vol.23


Product さくらさくえんぴつ
Model number
Manufacturer ケイアンドエイ
Designer 神田 剛
KANDA Tsuyoshi
Pioneer spirit
Social performance
Technology innovation
生活領域/Living areas
事業領域/Business areas
公共領域/Public areas

(解説/神田 剛)
2017年10月発売 ¥360(税抜き)


(審査委員/髙橋 翼)


The sakurasakuenpitsu looks like a conventional pencil on the outside, but it only contains half the lead. The rest is filled with primrose seeds through a hole near the top end of the pencil. Before the pencil becomes too short to hold, the lead is used up without waste. Once the lead is gone, users can peel off the tape containing the seeds to sow and grow primroses. This pencil was designed and created to raise awareness towards green circulation, carbon neutrality, and environmental conservation. In addition, there are colored pencils containing the seeds to bloom flowers or bear fruit in the same color as the lead.
(Description / KANDA Tsuyoshi) Launch Year / 2017
*Due to the nature of the seed, the germination rate is not 100%


Perhaps it is the elementary school students who use pencils most. Although we are becoming more aware of environmental issues, shortened pencils are destined to be thrown away in the bin. However, this pencil contains flower seeds. Thus we now have an alternative option of planting used pencils in the soil, instead of throwing them away. Before our own eyes, we would witness the rebirth of what has come to an end. A new story may begin. It is a product that makes us anticipate a joyful future.
(Selection Committee / TAKAHASHI Tsubasa)