JIDA Museum Selection vol.23


Product ストレート瓶「生のり」
Straight bottle Namanori
Model number
Manufacturer 磯じまん株式会社
Isojiman Co., Ltd.
Designer 山本 嘉一
Pioneer spirit
Social performance
Technology innovation
生活領域/Living areas
事業領域/Business areas
公共領域/Public areas

(解説/堀内 丈敬)2016年9月発売 ¥300(税抜き)


(審査委員/蘆澤 雄亮)


Jarred products such as seaweed paste often have dif.culty using it to the end, frustrating many users. It is due to the contents clinging to the edge of the jar opening, for the opening of the jar is smaller than the diameter of the jar itself. We redesigned the glass jars to solve such a problem. Our new design is shaped like a cylinder, with the same diameter from the bottom to the opening, so that the contents can easily be scooped out. To prevent the caps from accidentally opening by jars bumping into each other, the jar has a ring-like bumper attached to the side, giving it a unique shape.
(Description / HORIUCHI Takehiro) Launch Year / 2016


The straight-shaped jar without a neck is the solution to the remaining content at the edge of a jar. The answer seems almost deceptively easy, but the realization is not as simple. Jars on an assembly line move so fast that they could break from hitting each other. The bump on the outside is the design solution for such an issue, which took almost two years of struggling to come up with. The success is truly the result of their efforts.
(Selection Committee / ASHIZAWA Yusuke)