JIDA Museum Selection vol.23

WF-1000XM4 Package

Product WF-1000XM4 Package
WF-1000XM4 Package
Model number
Manufacturer ソニー株式会社 / ソニーグループ株式会社
Sony Corporation / Sony Group Corporation
Designer 廣瀬 賢一
HIROSE Kenichi
Pioneer spirit
Social performance
Technology innovation
生活領域/Living areas
事業領域/Business areas
公共領域/Public areas

2021年6月発売 オープン価格


(審査委員/田崎 咲絵)


This packaging uses “Original Blended Material,” a durable, recyclable paper material developed by Sony. This material is made from bamboo, sugarcane fiber and post-consumer recycled paper. All the components that make up the packaging, from the outer box to sleeves and cushions, are made using this material. By clearly communicating that it is made of an environmentally conscious material, Sony is encouraging its customers to recycle the packaging and help facilitate material circulation.
(Description / Sony Group Corporation Creative Center) Launch Year / 2021


Towards a plastic-free society, the package uses zero plastic and instead is made of an originally developed eco-friendly paper material called the Original Blend Material. While paper-made packages are common, the round and solid form that is not a box, the subtle texture of material, and the beauty of the embossed texts, are not only environmentally friendly, but also attractive as a product package.
(Selection Committee / TAZAKI Sakie)